Business and Careers

Great business writing, whether press releases, white paper reports, brochures, or website copy, engages and informs. Capturing a company’s tone and style, it connects with the reader and instills confidence.

Lauren Starkey, author of Goof-Proof Business Writing, has worked for corporate clients such as Johnson & Johnson and UBS. As a contributor to the e-newsletter wharton@work, a publication of the Aresty Institute of Executive Education at the Wharton School of the University of Pennsylvania, Lauren interviews some of the worlds leading business thinkers and educators.

For information on improving your company’s corporate communications, or to inquire about availability for a specific project, please contact Lauren.

The companion to her book, Lauren’s course Business Writing Basics, is offered online at www.learnatest.com

Lauren has also written almost a dozen books on careers ranging from FBI agents to yoga instructors. In 2007, Change Your Career: Teaching as Your New Profession was published by Kaplan. Five Steps to Real Estate Sales Success was voted one of the most popular business books by the Minneapolis Public Library.